Revealing the Secrets of Underperforming Stores
A practical guide to diagnosing sales decline and setting improvement direction
Book Information
- Title
- Revealing the Secrets of Underperforming Stores
- Original Korean Title
- 강종헌 컨설턴트의 매출 부진 점포의 비밀을 밝히다
- Author
- Jongheon Kang
- Publisher
- ePurple
- Product Type
- Kyobo eBook
- ISBN
- 9791139030457
- Kyobo eBook Code
- E000011054366
Book Overview
Revealing the Secrets of Underperforming Stores is a practical consulting-based book that analyzes declining store sales through menu, customers, market area, pricing, service, promotion, and operation structure.
A store with declining sales may appear to have only fewer customers, but the real causes are often structural. Product structure, pricing, customer experience, store flow, weak promotion, and lack of repeat-purchase systems can all affect performance.
This book helps small business owners and restaurant operators review their store more objectively and identify practical directions for improvement.
Main Topics
Sales Decline Analysis
Reviews sales decline through menu, pricing, customers, market area, operation, and promotion.
Market Area and Customers
Checks whether the current store concept matches the local market and target customers.
Menu and Pricing
Reviews whether the menu is easy to choose and whether pricing supports both sales and profit.
Service and Experience
Examines service, store flow, atmosphere, and satisfaction factors that create repeat visits.
Promotion and Visibility
Checks whether customers can find, understand, and remember the store through online and offline promotion.
Improvement Direction
Organizes menu improvement, renewal, marketing, and operation improvement based on diagnosis.
Recommended For
- Small business owners who need to diagnose declining sales
- Restaurant operators who need store operation improvement
- Business owners reviewing menu, pricing, market fit, and customer experience
- Store owners considering renewal or business category change
- Consultants who want a practical framework for small business diagnosis
Related Services
Sales Decline Check
Use AI to review possible causes of declining sales and basic improvement direction.
Menu Competitiveness Check
Review menu structure, pricing, differentiation, and customer selection potential.
Review Analysis
Analyze customer reviews to identify satisfaction and dissatisfaction factors.
All Books
View the full list of books by Jongheon Kang.