Field-Based
We diagnose what actually happens in stores, customers, costs, and operations.
ABOUT K STARTUP RESEARCH INSTITUTE
Field experience translated into decision criteria
Led by consultant Kang Jong-heon, the institute helps entrepreneurs avoid irreversible mistakes and turn business data into practical action.
Consulting Focus
Data-Informed
Sales, cost, trade-area, content, and lead data are connected to decisions.
Education to Action
Tools, checklists, and implementation standards support real execution.
Responsible AI
AI accelerates repetitive work while expert review remains central.
Process
Define the decision
The detailed scope and deliverables are adjusted to the project.
Collect evidence
The detailed scope and deliverables are adjusted to the project.
Compare alternatives
The detailed scope and deliverables are adjusted to the project.
Execute and verify
The detailed scope and deliverables are adjusted to the project.
SERVICE DATABASE
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Detailed Services
K Startup Research Institute solves restaurant, small-business, franchise, and education challenges using field experience, data, and AI.
K Startup Research Institute
Learn about the institute, lead consultant, track record, publications, media, partners, and corporate profile.
GreetingOur perspective on responsible startup decisions, sustainable operations, and field-based consulting.Lead Consultant ProfileCareer, expertise, field experience, education, publications, and media activities of Kang Jong-heon.Key AchievementsSelected consulting, education, public projects, research, and content-development results.Books & BroadcastsPublished books, interviews, media appearances, and the practical message behind each work.Media CoverageNews and media coverage related to K Startup Research Institute and Kang Jong-heon.PartnersOrganizations and professional fields connected through education, research, consulting, and projects.Company ProfileA concise overview of services, expertise, delivery structure, and consulting areas.
KANG JONG-HEON
Lead Consultant
Led by consultant Kang Jong-heon, the institute helps entrepreneurs avoid irreversible mistakes and turn business data into practical action.
His work connects restaurant field consulting, entrepreneurship education, franchise systems, public projects, publications, broadcasting, and AI-enabled business operations.
BOOKS & EXPERTISE
Published Books and Practical Messages
Closing a Business Is Also a Strategy
A field-based framework for better startup and operating decisions.
Startup Consulting by Kang Jong-heon
A field-based framework for better startup and operating decisions.
ChatGPT Guide for Small Businesses
A field-based framework for better startup and operating decisions.
Restaurant Renewal Strategy
A field-based framework for better startup and operating decisions.
Practical Franchise Headquarters Strategy
A field-based framework for better startup and operating decisions.
Learning from Restaurant Failure
A field-based framework for better startup and operating decisions.
Discuss your project
Tell us your country, business stage, budget, location, and current challenge. We will identify the right first step.