Concept Feasibility
Match the founder’s experience, budget, time, and operating style with the business model.
STARTUP CONSULTING
Reduce avoidable startup risk before signing the lease
A good idea is not enough. We test the concept against customer demand, investment capacity, location economics, operating capability, and realistic sales assumptions.
Consulting Focus
Location & Trade Area
Review demand, competition, access, visibility, rent, and target sales.
Investment & Break-even
Separate setup costs and working capital, then test the break-even structure.
Opening Execution
Design the menu, staffing, procurement, marketing, and opening checklist.
DECISION FRAMEWORK
Four decisions to make before opening
Before a lease or major investment becomes difficult to reverse, test the customer, total capital, required sales, and operating capacity with evidence.
Who will choose the store and why?
Define the target customer, use occasion, purchase reason, and realistic alternatives.
Are setup capital and survival cash sufficient?
Separate deposit, fit-out, equipment, opening costs, household expenses, and at least three to six months of working capital.
Can the required sales volume be produced?
Translate break-even sales into ticket size, daily customers, seat turns, delivery share, and operating days.
Can the founder sustain the operating model?
Check skills, hours, staffing, procurement, customer service, and rest days against the founder’s real constraints.
Process
Define goals and constraints
The detailed scope and deliverables are adjusted to the project.
Review market and location
The detailed scope and deliverables are adjusted to the project.
Build financial and operating model
The detailed scope and deliverables are adjusted to the project.
Finalize launch checklist
The detailed scope and deliverables are adjusted to the project.
SERVICE DATABASE
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Detailed Services
Support from startup preparation and business selection to location analysis, business planning, and launch execution.
Startup Preparation
Convert an idea into an executable startup plan with clear checkpoints.
Business Selection Strategy
Compare candidate business categories by founder capability, budget, lifestyle constraints, market demand, margin structure, and operating risk.
Trade-Area Analysis
Analyze demand and competition by market type before selecting a store.
New-Town Commercial AreaReview occupancy, household composition, commercial-center formation, and demand growth speed.Old DowntownReview fixed demand, aging facilities, regeneration projects, access, and store competitiveness.Traditional MarketAnalyze market-day traffic, tourism, merchant mix, purchase purpose, and joint marketing potential.University DistrictReview semester seasonality, student spending, delivery demand, and trend sensitivity.Office DistrictAnalyze lunch concentration, after-work demand, weekend gaps, delivery, and takeout potential.
Business Planning
Turn the concept into numbers, schedules, responsibilities, and operating assumptions.
Business Plan WritingStructure the market, customer, product, competition, revenue model, and execution plan.Investment PlanSeparate deposits, construction, equipment, opening costs, and working capital.Government Support ProgramsReview eligibility, evaluation criteria, required evidence, and proposal strategy.
Startup by Industry
Design a startup plan using the operating structure and customer behavior of each food-service category.
Gukbap RestaurantReview turnover, broth production, food cost, lunch demand, and late-night demand.Chicken RestaurantReview delivery dependency, franchise options, food cost, promotions, and platform fees.CafeAnalyze location, seat turnover, beverage margin, dessert mix, and repeat-visit drivers.Korean Snack BarDesign menu mix, turnover, delivery, and takeout to compensate for a lower average ticket.Korean Barbecue RestaurantReview meat yield, table turnover, staffing, ventilation, and dinner demand.
DELIVERABLES
What should remain after consulting
Go / Hold Decision
Separate items that can proceed, require validation, or should stop before contract.
Investment Scenarios
Compare conservative, base, and stretch sales with cash burn and break-even.
Location Criteria
Use one evidence standard for demand, access, competition, rent, and licensing.
Opening Roadmap
Sequence menu testing, quotations, contracts, permits, construction, hiring, training, and marketing.
FAQ
Frequently Asked Questions
Can I consult after signing a lease?
Yes, but the room for correction is smaller. We first review the lease, facilities, additional work, and loss-reduction options.
Can I consult before choosing a category?
Yes. Experience, capital, preferred hours, customers, and market are used to narrow viable categories.
Can you provide an exact sales forecast?
No forecast is guaranteed. We state assumptions and compare conservative, base, and stretch ranges.
Do you review franchise-store investments?
Yes. We review disclosure, unit economics, mandatory purchases, territory, and exit conditions.
What should I prepare for the first call?
Share capital, loan plan, interested category, market, target date, and the decision you must make.
Check the numbers and the field before signing
Share the category, target market, capital limit, and current decision so we can identify the first evidence to review.