Business Model Diagnosis
Review brand differentiation, unit economics, franchisee viability, and headquarters revenue.
FRANCHISE CONSULTING
Build the system before recruiting franchisees
Franchise growth requires repeatability, franchisee economics, headquarters revenue, training, quality control, and field support—not only a strong flagship store.
Consulting Focus
Headquarters System
Define roles, manuals, training, procurement, reporting, and quality control.
Franchise Preparation
Prepare disclosure, contracts, consultation flow, and opening support.
Korea Incubation
Localize overseas brands, test a pilot model, and build a Korea-ready operating system.
DECISION FRAMEWORK
Four questions headquarters must answer before recruitment
A strong flagship must be converted from founder-dependent performance into repeatable unit economics, manuals, training, and support.
Does a franchisee earn after normal labor costs?
Test investment, labor, mandatory purchases, royalties, and conservative sales.
Can another operator reproduce quality?
Test whether a new operator can execute recipes, service, hygiene, ordering, and problem response.
Can headquarters support additional units?
Calculate people and cash for development, training, opening, field support, supply, and disputes.
Do legal documents match operations?
Align disclosure, agreement, supply, territory, advertising, and termination with real processes.
Process
Diagnose brand and unit economics
The detailed scope and deliverables are adjusted to the project.
Design standard model
The detailed scope and deliverables are adjusted to the project.
Build manuals and training
The detailed scope and deliverables are adjusted to the project.
Prepare controlled expansion
The detailed scope and deliverables are adjusted to the project.
SERVICE DATABASE
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Detailed Services
Build a franchise model, headquarters structure, legal preparation, operating standards, and expansion system.
Franchise Business Diagnosis
Evaluate franchise readiness through unit economics, standardization, brand differentiation, headquarters revenue, supply support, and expansion risk.
Franchise FeasibilityAssess repeatability, profitability, supply, training, and support requirements.Brand CompetitivenessReview differentiation, customer loyalty, price position, story, and expansion potential.Business Viability AnalysisAnalyze unit economics, headquarters revenue, franchisee burden, and expansion risk.
Headquarters Development
Establish the organization, roles, systems, and controls required to support franchisees.
Headquarters SetupDefine company functions, legal entity, operating model, and launch priorities.Organization DesignDefine roles for development, operations, training, procurement, marketing, and finance.System DevelopmentBuild standards for store opening, operations, reporting, support, and quality control.
Franchise Preparation
Prepare the commercial and legal structure before recruiting franchisees.
Franchise Disclosure DocumentOrganize the facts, costs, obligations, and operating information required for disclosure.Franchise AgreementAlign rights, obligations, fees, territories, support, quality standards, and termination terms.Revenue Model DesignDesign sustainable headquarters revenue without undermining franchisee profitability.
Brand Expansion
Plan multi-unit growth, franchise recruitment, and field support without losing operating quality.
Multi-Store StrategySet expansion criteria, management span, regional priorities, and store-level control.Franchisee RecruitmentDesign lead generation, qualification, consultation, disclosure, contract, and opening flow.Supervising SystemBuild field coaching, audits, reporting, issue escalation, and improvement follow-up.
Case Studies
Review practical examples of headquarters setup, franchise conversion, and brand growth.
Headquarters Setup CaseReview how an operating brand was converted into a supportable headquarters model.Franchise Conversion CaseReview the transition from directly operated stores to a franchise business.Brand Growth CaseReview growth decisions, system upgrades, and risks encountered during expansion.
DELIVERABLES
What should remain after consulting
Readiness Diagnosis
Evaluate direct-store proof, brand, franchisee economics, organization, and legal preparation.
Dual-Sided Revenue Model
Balance fees, royalty, supply, support cost, franchisee burden, and headquarters survival.
Operating System
Connect manuals, training, opening checks, supervising, reports, and corrective action.
Controlled Expansion Roadmap
Set regions, site standards, management span, and hiring before recruitment volume.
FAQ
Frequently Asked Questions
Can one direct store be enough?
Legal possibility and business readiness differ. Seasonal, founder-dependence, and unit-economics data are still required.
Can you prepare disclosure and contracts only?
The operating, supply, education, and revenue model should be organized first; legal documents need professional final review.
Do you support franchise recruitment?
We first design candidate criteria, information, consultation, review, agreement, and opening support.
Do you support overseas brands entering Korea?
Yes. We review market, localization, pilot store, entity, permits, supply, and headquarters preparation.
Does consulting guarantee franchise performance?
No. Its purpose is to reduce expansion risk through unit-economics and support-system validation.
Validate headquarters capability before recruiting franchisees
Share direct-store count, recent economics, readiness stage, and the result headquarters needs.