Field-Based
We diagnose what actually happens in stores, customers, costs, and operations.
ABOUT K STARTUP RESEARCH INSTITUTE
Field experience translated into decision criteria
Led by consultant Kang Jong-heon, the institute helps entrepreneurs avoid irreversible mistakes and turn business data into practical action.
Consulting Focus
Data-Informed
Sales, cost, trade-area, content, and lead data are connected to decisions.
Education to Action
Tools, checklists, and implementation standards support real execution.
Responsible AI
AI accelerates repetitive work while expert review remains central.
DECISION FRAMEWORK
How K Startup Research Institute approaches a problem
We leave evidence, decision criteria, execution order, and review indicators—not only experience-based advice.
Separate symptoms from causes
Connect weak sales, startup anxiety, or franchise conflict to customers, economics, contracts, organization, and operations.
Separate evidence from assumptions
Use recorded sales, cost, market, reviews, contracts, and observation; label missing numbers as assumptions.
Separate consulting scope from specialist review
Clarify what consulting can deliver and what requires final legal, tax, labor, or licensing review.
Connect findings to the next action
Define owners, schedule, completion standards, and follow-up rather than ending with a report.
Process
Define the decision
The detailed scope and deliverables are adjusted to the project.
Collect evidence
The detailed scope and deliverables are adjusted to the project.
Compare alternatives
The detailed scope and deliverables are adjusted to the project.
Execute and verify
The detailed scope and deliverables are adjusted to the project.
SERVICE DATABASE
View details
Detailed Services
K Startup Research Institute solves restaurant, small-business, franchise, and education challenges using field experience, data, and AI.
K Startup Research Institute
Learn about the institute, lead consultant, track record, publications, media, partners, and corporate profile.
GreetingOur perspective on responsible startup decisions, sustainable operations, and field-based consulting.Lead Consultant ProfileCareer, expertise, field experience, education, publications, and media activities of Kang Jong-heon.Key AchievementsSelected consulting, education, public projects, research, and content-development results.Books & BroadcastsPublished books, interviews, media appearances, and the practical message behind each work.Media CoverageNews and media coverage related to K Startup Research Institute and Kang Jong-heon.PartnersOrganizations and professional fields connected through education, research, consulting, and projects.Company ProfileA concise overview of services, expertise, delivery structure, and consulting areas.
DELIVERABLES
What should remain after consulting
Owner Decision Support
Compare options, cost, risk, and stop conditions for startup, improvement, conversion, and exit.
Franchise Headquarters System
Design validation, organization, economics, manuals, training, field support, and expansion.
Education and B2G Outcomes
Build customized programs, practice, participation evidence, reporting, and follow-up.
Practical Content and AI Tools
Operate search content, diagnosis, prompts, and data structures with expert review.
FAQ
Frequently Asked Questions
What areas are central?
Restaurant startup, location, sales, cost, menu, operations, business conversion, exit, franchise headquarters, and education.
Do you work with public institutions?
Yes. Education, district/store consulting, content, research, and reporting are discussed by objective and indicators.
Are media interviews and articles possible?
Yes. Share outlet, topic, usage, deadline, and required evidence.
Can we receive a company profile and references?
Share the review purpose and format; we provide materials within the publicly available scope.
What should the first inquiry include?
State the requester, industry, market, issue, schedule, budget range, and desired result.
KANG JONG-HEON
Lead Consultant
Led by consultant Kang Jong-heon, the institute helps entrepreneurs avoid irreversible mistakes and turn business data into practical action.
His work connects restaurant field consulting, entrepreneurship education, franchise systems, public projects, publications, broadcasting, and AI-enabled business operations.
BOOKS & EXPERTISE
Published Books and Practical Messages
Closing a Business Is Also a Strategy
A field-based framework for better startup and operating decisions.
Startup Consulting by Kang Jong-heon
A field-based framework for better startup and operating decisions.
ChatGPT Guide for Small Businesses
A field-based framework for better startup and operating decisions.
Restaurant Renewal Strategy
A field-based framework for better startup and operating decisions.
Practical Franchise Headquarters Strategy
A field-based framework for better startup and operating decisions.
Learning from Restaurant Failure
A field-based framework for better startup and operating decisions.
Tell us the decision or deliverable you need
Share whether the purpose is owner consulting, public project, education, franchise, media, or partnership.