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BOOK 15

Restaurant Renewal Strategy to Revive Sales

A practical guide to diagnosing restaurant problems and rebuilding sales through renewal

Restaurant Renewal Strategy to Revive Sales book cover

Book Information

Title
Restaurant Renewal Strategy to Revive Sales
Original Korean Title
매출을 다시 살리는 외식업 리뉴얼 전략
Author
Jongheon Kang
ISBN
9788924194180
Product Type
Printed book
Kyobo Product Code
S000219012642

Book Overview

Restaurant Renewal Strategy to Revive Sales is a practical guide for restaurant owners who need to diagnose sales decline and rebuild the store through realistic renewal strategies.

Restaurant renewal is not limited to changing the interior or adding new menus. It requires a combined review of customer needs, menu structure, pricing, kitchen workflow, store atmosphere, service, online visibility, and marketing.

This book helps restaurant operators identify what should be maintained, improved, removed, or redesigned in order to recover sales and rebuild customer response.

Main Topics

Sales Decline Diagnosis

Reviews possible causes of declining sales through customers, menu, market area, service, and operation.

Menu Renewal

Checks signature menu, menu composition, pricing, food cost, production efficiency, and customer choice.

Store Experience

Reviews entrance, signage, lighting, cleanliness, atmosphere, seating, waiting, and customer flow.

Operation Improvement

Organizes kitchen workflow, preparation, staffing, service standards, and daily operation routines.

Marketing Renewal

Reviews online visibility, review response, local promotion, menu messaging, and brand repositioning.

Execution Strategy

Provides a practical direction for prioritizing renewal tasks and applying improvements step by step.

Recommended For

  • Restaurant owners experiencing declining sales
  • Food service operators considering renewal before closing or changing business category
  • Store owners who need to improve menu, operation, and customer experience
  • Restaurant founders reviewing marketing and online visibility
  • Consultants supporting restaurant diagnosis, renewal, and sales recovery