Practical Management Textbook for Overseas Restaurant Startup
A practical guide to overseas restaurant startup preparation, local market understanding, menu planning, operation, and marketing
Book Information
- Title
- Practical Management Textbook for Overseas Restaurant Startup
- Original Korean Title
- 해외 외식업 창업 실전 경영 교재
- Author
- Jongheon Kang · Changryeol Lee
- Publisher
- Kyobo Book Centre POD
- Publication Date
- May 5, 2026
- Pages
- 314 pages
- ISBN
- 9788924218619
- Product Type
- Printed book
- Kyobo Product Code
- S000219920006
Book Overview
Practical Management Textbook for Overseas Restaurant Startup is a practical guide for founders and operators preparing to start or manage a restaurant business in an overseas market.
Overseas restaurant startup differs from domestic startup. Local market conditions, culture, regulations, customer preferences, ingredient supply, staffing, operation systems, and marketing methods must be reviewed together.
This book organizes overseas restaurant startup preparation, local market understanding, menu planning, operation management, marketing, and practical business direction step by step.
Main Topics
Overseas Startup Preparation
Reviews target country, market size, customer segments, business type, and initial investment structure.
Local Market Understanding
Examines local customer behavior, culture, food habits, competing brands, and market area characteristics.
Menu Planning
Builds menu strategy by considering local customer demand and the competitiveness of Korean-style menus.
Operation Management
Organizes staffing, ingredient supply, hygiene, food cost, service, and store operation standards.
Marketing Strategy
Reviews local online promotion, reviews, regional customer acquisition, and brand message direction.
Practical Management Direction
Organizes execution standards for stable overseas store operation and sustainable growth.
Recommended For
- Entrepreneurs preparing to start a restaurant business overseas
- Operators planning to run a Korean food or restaurant brand in an overseas market
- Founders reviewing local market, menu planning, and operation management direction
- Restaurant brand operators considering overseas expansion
- People studying overseas restaurant startup and practical food service management
Related Services
Startup Consulting
Review business concept, market fit, cost structure, operation, and marketing direction from a professional consulting perspective.
Startup Readiness Check
Use AI to review business readiness, risk, market fit, and operational feasibility.
Menu Competitiveness Check
Review menu structure, pricing, differentiation, and customer selection potential.
All Books
View the full list of books by Jongheon Kang.