Small Business Consulting Guide: Business Category Change Startup Consulting
A practical consulting guide for diagnosing stores and redesigning business categories
Book Information
- Title
- Small Business Consulting Guide: Business Category Change Startup Consulting
- Original Korean Title
- 소상공인 컨설팅 가이드. 업종 변경 창업컨설팅
- Author
- Jongheon Kang
- ISBN
- 9788924177428
- Product Type
- Printed book
- Kyobo Product Code
- S000218191011
Book Overview
Small Business Consulting Guide: Business Category Change Startup Consulting is a practical guide for consultants and small business owners who need to review business category change as a realistic improvement strategy.
Business category change is not simply changing a signboard or menu. It requires store diagnosis, customer analysis, market area review, facility check, investment calculation, and operation redesign.
This book organizes the consulting process for business category change and helps readers review whether a store should continue, renew, adjust its menu, or change its business category.
Main Topics
Store Diagnosis
Reviews current sales, customer flow, menu structure, cost burden, and operational problems.
Business Category Review
Checks whether the current category should be maintained, adjusted, renewed, or changed.
Market Fit
Examines target customers, local demand, competing businesses, and new category suitability.
Investment Review
Reviews additional costs, facility use, equipment needs, interior changes, and financial risk.
Operation Redesign
Organizes staffing, menu production, service flow, kitchen workflow, and daily operation standards.
Consulting Process
Provides a practical framework for diagnosis, direction setting, execution planning, and follow-up consulting.
Recommended For
- Small business owners considering business category change
- Restaurant and store operators reviewing renewal or menu conversion
- Consultants supporting small business diagnosis and improvement
- Startup advisors who need a practical business category change framework
- Operators who want to reduce investment risk before changing business direction
Related Services
Business Category Change Check
Use AI to review existing facilities, market area, target customers, and investment feasibility.
Sales Decline Check
Review possible causes of declining sales and basic improvement direction.
Startup Consulting
Review business concept, market fit, cost structure, operation, and marketing direction from a professional consulting perspective.
All Books
View the full list of books by Jongheon Kang.