Why Does That Store Do So Well? Sell with Psychology. Part 2
Psychological devices that attract customers
Book Information
- Title
- Why Does That Store Do So Well? Sell with Psychology. Part 2
- Original Korean Title
- 그 가게는 왜 잘될까? 심리학으로 장사해라. PART 2
- Subtitle
- Psychological Devices That Attract Customers
- Author
- Jongheon Kang
- ISBN
- 9788924169386
- Product Type
- Printed book
- Kyobo Product Code
- S000217400763
Book Overview
Why Does That Store Do So Well? Sell with Psychology. Part 2 focuses on practical psychological devices that help stores attract customers, increase selection, and create repeat visits.
Customers respond to many signals before they make a purchase. Menu exposure, entrance impression, visual cues, waiting experience, staff response, review content, and promotional messages can guide customer decisions.
This book helps small business owners apply psychology-based thinking to store operation, promotion, customer experience, and repeat-visit strategy.
Main Topics
Customer Attraction Devices
Reviews psychological elements that make customers notice, enter, and remember a store.
Menu Exposure Strategy
Covers menu board structure, signature menu placement, choice design, and customer attention.
Store Flow Design
Examines ordering flow, waiting line, seating, payment, and customer movement inside the store.
Promotion Psychology
Reviews messages, offers, visual cues, and timing that influence customer response.
Review and Trust
Explains how reviews, customer feedback, and social proof affect new customer decisions.
Repeat-Visit Structure
Organizes practical methods for turning first-time customers into repeat customers.
Recommended For
- Small business owners who want to attract more customers with psychology-based store design
- Restaurant operators improving menu exposure, ordering flow, and customer experience
- Founders who want to design customer-attracting promotional messages
- Store owners who need repeat-visit strategy and review-based trust building
- Consultants applying customer psychology to store diagnosis and improvement
Related Services
Menu Competitiveness Check
Review menu structure, pricing, differentiation, and customer selection potential.
Store Flow Check
Review customer movement, ordering flow, waiting, and payment structure.
Promotion Copywriting
Create promotional copy for stores, menus, products, and customer attraction.
All Books
View the full list of books by Jongheon Kang.