BOOK 04

Jongheon Kang’s Startup Consulting

A practical guide to startup items, market areas, costs, operation plans, and marketing direction

Jongheon Kang’s Startup Consulting book cover

Book Information

Title
Jongheon Kang’s Startup Consulting
Original Korean Title
강종헌의 창업컨설팅
Author
Jongheon Kang
Product Type
Kyobo eBook
ISBN
9791139005660
Kyobo eBook Code
E000003637013

Book Overview

Jongheon Kang’s Startup Consulting is a practical book for entrepreneurs who need to review business items, market areas, startup costs, operation plans, and marketing direction before starting a business.

A startup cannot succeed with an idea alone. Market demand, target customers, location, initial investment, profit structure, operation capability, and promotion strategy must be reviewed together.

This book helps small business owners and startup founders organize their business direction before receiving professional consulting or making major startup decisions.

Main Topics

Startup Item Review

Reviews market demand, customer needs, competitiveness, and sustainability of a startup item.

Market Area and Location

Examines customer flow, target customers, competitors, accessibility, and market fit.

Startup Cost

Reviews initial investment, fixed costs, operating expenses, and break-even structure.

Operation Plan

Organizes staffing, store operation, service flow, product structure, and customer response.

Marketing Direction

Reviews customer acquisition, online promotion, local marketing, and brand messaging.

Risk Management

Identifies risk factors that should be checked before starting a business.

Recommended For

  • Entrepreneurs preparing to start a small business
  • Startup founders reviewing business item and market fit
  • Owners who need to check startup costs and operating expenses
  • People preparing for professional startup consulting
  • Consultants and advisors who want a practical startup consulting framework